Shoestring marketing for start-ups

(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)

In a startup, there is no more precious commodity than capital. It’s hard to come by and easily burned – and marketing budgets can quickly become one of the biggest line items.

It doesn’t have to be that way, though.

There are more cost effective and free marketing tools than ever, letting companies get a lot more marketing bang forSource: VentureBeat RSS Feed

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